Project Profile Podcast
Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.
Podcasting since 2025 • 12 episodes
Project Profile Podcast
Latest Episodes
Episode 12: Why Tracking Matters in Property Marketing
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tr...
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11:01
Episode 11: Back to Basics: Split Testing in Property Marketing
📄 Episode Description:In this back-to-basics episode of the Project Profile Podcast, host Mark Allen explores the powerful impact of split testing in property marketing. Whether you're refining landing pages, ...
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Season 1
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Episode 11
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21:29
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property developm...
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Season 1
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Episode 10
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1:02:34
Episode 9: Designing for Trust: Architecture, Development & Marketing with Joe Adsett
In this episode of Project Profile, host Mark Allen sits down with celebrated architect and developer Joe Adsett for an insightful discussion on the intersection of architectural design, property development, and project marketing in A...
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41:02
Episode 8: CRM Strategies That Actually Work for Property Developers
In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space.With more than a decade o...
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49:25