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Never GTM Alone
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Never GTM Alone
Latest Episodes
Acting as the Ecosystem Strategist, Not the Event Planner
Too many partner marketers are still treated as the team that runs the events, builds the co-branded one-pager, and executes the MDF spend. Nicole Steele wants that definition retired. A marketer who's worked at the intersection of field, digit...
Mercedes Villanueva on Reinventing Partner Marketing and Leading Through Transformation
Transformation sounds exciting—until you’re in the middle of it. In this episode, Mercedes Villanueva shares what it actually takes to rebuild a global partner marketing function while the entire company is rebranding, restructuring, and redefi...
Austin Burningham on Why Partner Events Need to Be Smaller, More Targeted, and Actually Memorable
Big partner events are fading—and the teams seeing real pipeline impact are doing the opposite. In this episode, Austin Burningham from Atlassian breaks down the shift from high-volume events to smaller, highly targeted experiences that actuall...
Amyn Jivani on Making Partner Marketing the Engine of Your Company's GTM Strategy
Partner marketing only works when it stops acting like a side function. In this episode, Amyn Jivani, Senior Director of Partner Marketing at Contentful, breaks down how the best teams turn partnerships into the connective tissue of their entir...
Fixing Partner Reporting & Attribution w/ Michael Venman
Most partner teams don’t have a demand problem — they have a reporting and attribution problem.In this episode, Rick sits down with Michael Venman, Founder of The Sales Nerd, to unpack why partner revenue so often gets lost inside CRM s...
