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Never GTM Alone
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Episodes
29 episodes
Acting as the Ecosystem Strategist, Not the Event Planner
Too many partner marketers are still treated as the team that runs the events, builds the co-branded one-pager, and executes the MDF spend. Nicole Steele wants that definition retired. A marketer who's worked at the intersection of field, digit...
Mercedes Villanueva on Reinventing Partner Marketing and Leading Through Transformation
Transformation sounds exciting—until you’re in the middle of it. In this episode, Mercedes Villanueva shares what it actually takes to rebuild a global partner marketing function while the entire company is rebranding, restructuring, and redefi...
Austin Burningham on Why Partner Events Need to Be Smaller, More Targeted, and Actually Memorable
Big partner events are fading—and the teams seeing real pipeline impact are doing the opposite. In this episode, Austin Burningham from Atlassian breaks down the shift from high-volume events to smaller, highly targeted experiences that actuall...
Amyn Jivani on Making Partner Marketing the Engine of Your Company's GTM Strategy
Partner marketing only works when it stops acting like a side function. In this episode, Amyn Jivani, Senior Director of Partner Marketing at Contentful, breaks down how the best teams turn partnerships into the connective tissue of their entir...
Fixing Partner Reporting & Attribution w/ Michael Venman
Most partner teams don’t have a demand problem — they have a reporting and attribution problem.In this episode, Rick sits down with Michael Venman, Founder of The Sales Nerd, to unpack why partner revenue so often gets lost inside CRM s...
The Partner Marketing Guide to Collaboration That Scales
Partner collaboration doesn’t fail because partners aren’t willing—it fails because internal teams aren’t aligned. In this episode of Never GTM Alone, veteran partner marketing leaders Christine White and Angela Heenan break down what ...
Michelle Zhang on Acting as the CMO of Your Partnerships
Partner marketing isn’t a support function—it’s a leadership role. In this episode, Michelle Zhang shares how she approaches alliances marketing as the CMO of the partner business, owning everything from joint narrative and value creation to in...
Partner Marketing Priorities for 2026 with Hondo Lateef Lewis
Partner marketers are heading into 2026 under more pressure than ever — tighter budgets, more partners, more programs, and still the same demand to prove ROI and pipeline impact.In this episode of Never GTM Alone, Rick Currier sits down...
AI Product Marketing Partners Actually Use w/ Rachel Roundy of Snowflake
Product marketing often looks polished in a deck — but breaks down when it reaches partners, sales, and the field.In this episode of Never GTM Alone, Rick Currier is joined by Rachel Roundy, Product Marketing Lead for AI at Snow...
Building Community Through Wellness: The Intersection of Health, Connection, and Professional Growth
AI is radically accelerating how tech marketers build, test, and scale go-to-market programs, yet the careers behind those campaigns are hitting limits humans were never designed for. In this episode, Patrick Goulet, partner marketing leader tu...
Lora Hampton on Rebuilding Global Partner Strategy, Earning Trust, and Going to Market with Purpose
What does it take to rebuild a partner ecosystem from the ground up—across continents, partner types, and industries where failure isn’t an option? In this episode, Rick sits down with Lora Hampton, Director of Partner Marketing at Dragos, to u...
Ryan Patel-Francis on AI, Channel Strategy, and Redefining Revenue Marketing
Revenue marketing isn’t just a buzzword — it’s a complete mindset shift. In this episode, Rick sits down with Ryan Patel-Francis, Head of Revenue Marketing at Abnormal Security, to unpack how AI, channel strategy, and team design are reshaping ...
Tricia Olson on Building Partner Relationships, Listening First, and Advocating for Yourself in Marketing
Partnerships don’t scale without trust—and trust doesn’t happen without listening. In this episode, Rick sits down with Tricia Olson, Senior Partner Marketing Manager at Posit, to talk about the art (and grind) of building meaningful alliances ...
Carlos Roman on AI Hackathons, Partner Marketing, and Scaling Smarter
What happens when you hand the keys to AI to every marketer on your team? In this episode, Rick sits down with Carlos Roman, Global Head of Partner Marketing at Databricks, to talk about the evolution of partner marketing, why scale is always t...
How AI Accelerates Partner Marketing w/ Ryan De La Parra
Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates...
Turning Executive Dinners Into Pipeline w/ Ami Arad of 6sense
Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B market...
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Ekapat Chareonlarp on AI, Buying Shifts, and Why Digital Marketers Need to Think Like Machines
What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive
Greg Portnoy on Aligning Sales, Marketing, and Partnerships to Win More Deals
When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep w...
Microsoft’s Mo’Shai Gibbs on Creativity, AI, and the Power of Relationships
What makes a great partner marketer? It's not your tech stack. It's not your campaign calendar. It's how well you build trust, how fast you adapt, and whether you actually have a plan—or are just throwing tactics at the wall.In this epis...
Ben Henson on AI for Lead Gen, Interactive Content, and Smarter Pipeline Conversion
In this episode of Never Go To Market Alone, Rick sits down with Ben Henson—B2B lead gen veteran and founder of Peel—to explore how AI is transforming the way we convert leads, deliver content, and engage buyers. From his early days at...
Tukan Das on Startup Growth, AI Tools for Marketers, and the Power of Community
What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with T...
Kathryn Rose on Fixing MDF, Building Community, and Writing the AI Playbook for Channel Marketers
Kathryn Rose didn’t set out to build a movement—she just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in t...
From Print Ads to PartnerVista: Hondo Lewis on Partner Marketing, Startups & Betting on Yourself
In this energizing episode, Rick Currier welcomes Hondo Lewis—newly minted President and Co-founder of PartnerVista—for a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From hi...
From White Papers to Workshops: Partner Marketing That Actually Converts with Christina Carstensen
Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this s...
Brussels Sprouts and BANT: Why Lead Gen Needs a Makeover with Matt Levine
What do BANT, Brussels sprouts, and broken nurture streams have in common? According to Matt Levine of LeadScale, they’ve all gotten a bad rap—but the real problem isn’t the ingredients, it’s the recipe. In this lively episode recorded in Santa...
