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Never GTM Alone
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Never GTM Alone
Turning Executive Dinners Into Pipeline w/ Ami Arad of 6sense
Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers?
In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing how executive dinners deliver ROI. Drawing from his background in retail, hospitality, and SaaS, Ami shares how to transform standard events into experiences that prospects talk about for months.
From champagne sabering and creative icebreakers to immersive demonstrations of 6Sense’s dark funnel insights, Ami proves that creative, well-crafted experiences lead to stronger connections, faster pipeline impact, and events that partners actually want to co-fund.
If you’re a partner marketing leader under pressure to show ROI from every MDF dollar, you’ll walk away with practical ideas to elevate your next executive event.