Never GTM Alone
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Never GTM Alone
Carlos Roman on AI Hackathons, Partner Marketing, and Scaling Smarter
What happens when you hand the keys to AI to every marketer on your team? In this episode, Rick sits down with Carlos Roman, Global Head of Partner Marketing at Databricks, to talk about the evolution of partner marketing, why scale is always the holy grail, and how AI is reshaping go-to-market.
Carlos shares how Databricks is running AI hackathons to unlock new ideas, why partner enablement has to extend beyond corporate walls, and how AI is moving us from duct-tape DIY to repeatable scale. They dive into career lessons from the early days of partner marketing, the reality of limited resources, and why aligning sales, marketing, and partners is like getting a crew team rowing in sync.
If you’re in partner marketing, B2B growth, or exploring how AI can unlock scale, this conversation is equal parts tactical and inspiring—with plenty of takeaways you can put into play right now.