Never GTM Alone
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Never GTM Alone
The Partner Marketing Guide to Collaboration That Scales
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Partner collaboration doesn’t fail because partners aren’t willing—it fails because internal teams aren’t aligned. In this episode of Never GTM Alone, veteran partner marketing leaders Christine White and Angela Heenan break down what it actually takes to build collaboration that scales, inside the company and across the ecosystem.
They unpack why internal collaboration with sales, ops, and content teams is often harder than working with partners—and why it’s the foundation for external success. From leading without authority to setting clear cadences, accountability, and expectations, this conversation moves beyond theory into real, repeatable execution.
Listeners will learn how to assess partner maturity, run collaboration like a program (not a one-off), and create trust-driven relationships that drive pipeline, ROI, and long-term impact. This episode is a practical guide for partner marketers who need collaboration to move faster, prove value, and scale without burning out.