Gettin' to Market
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Gettin' to Market
13 - Product Marketing in an AI World
How has AI changed the day-to-day reality of product marketing? Nate and John dive into the real-world impact of generative AI tools on PMM workflows—from accelerating content creation to becoming an unexpected "strategic thinking partner."
In this episode, Nate shares how he's using Claude to synthesize analyst research, create SWOT analyses in minutes instead of hours, and even get coaching on difficult conversations by feeding in call transcripts. But is AI making product marketers obsolete, or just forcing teams to work faster?
Topics covered:
- How AI is reshaping product marketing workflows
- The hybrid approach: human-written foundations + AI acceleration
- Using AI for competitive analysis and strategic planning
- Will PMM teams shrink as AI capabilities grow?
- The expectation to move faster in an AI-forward organization
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Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod