Gettin' to Market
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Episodes
42 episodes
42 - Pets vs. Livestock with Kelly Card
Most product people know they're not supposed to get attached. But they do it anyway (and it rarely stops at the feature level).Nate sits down with Kelly Card, SVP of Product at ABC Fitness, to talk about what it actually looks like when...
41 - The Show Was the Product with Chad Cosper
Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right about building a product people can't leave behind.They didn't ...
40 - Acquisition Storytime with Steve Thompson
In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty wi...
39 - Good Cop, Brand Cop with Michelle Slade
John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where people get it wrong.Michelle brings a rare perspective:...
38 - You Can't Vent to Your Boss...Can You?
You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get into the relationships that don't show up on any org cha...
37 - SKO Hard (with Special Co-Host Kyrie Slater)
John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team?Kyrie and Nate compare note...
36 - The Detractor Trap
How much can one angry customer shape your view of the product? How much should it? Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggr...
35 - Personal Brand with Mary Scott Van Arsdale
When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands a...
34 - Money Talks: How to Think About PM/PMM Compensation
Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, ...
33 - How Your Product's Investment Affects Your Role
Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention...
32 - Defensive Conversations
Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick fav...
31 - A Very Disneymas Mickeysode
We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Dis...
30 - Bad Product, Good GTM
Can you win with a mediocre product? If your go-to-market is sharp enough.This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with...
29 - Bad Product. Now What?
You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?Nate and John break down the three types of bad products you'll en...
28 - How to Sell an Idea Internally (When Nobody Asked)
You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizatio...
27 - Your First 30 Days with a New Manager
Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success...
26 - A PM Tech Stack Reality Check
What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing ...
25 - How (and Why) Alex Curley Built Adopt a Station
When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is ...
24 - A Heat Pump, a Fridge, and a Minivan Walk into a Red Lobster...
From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually ...
23 - Building a Community with Jeni Asaba
What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.<...
22 - Jack of Few Trades
Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery.J...
21 - Turning Politics into Productivity with Jennifer Silvestre
Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment.Jen shares her journ...
20 - Phasing Out Phrases: The Corporate Buzzword Audit
"One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself.John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword...
19 - "Just Start" with Ann Marie Chrudimsky
What starts as "I need to practice presenting" can turn into a personal brand that opens doors. Ann Marie Chrudimsky, Enterprise Account Executive at Box, joins John and Nate to share how her Blue Microphone interview series evolved from Instag...
18 - What Stays the Same (When Everything Else Won't Stop Changing)
In tech, change is the only constant—new tools, new org structures, new mandates from leadership. But when AI is disrupting workflows, return-to-office debates are raging, and your role feels like it's being redefined every quarter, what can yo...