Gettin' to Market
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Episodes
37 episodes
37 - SKO Hard (with Special Co-Host Kyrie Slater)
John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team?Kyrie and Nate compare note...
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Season 2
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Episode 37
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31:27
36 - The Detractor Trap
How much can one angry customer shape your view of the product? How much should it? Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggr...
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29:46
35 - Personal Brand with Mary Scott Van Arsdale
When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands a...
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Season 2
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Episode 35
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36:39
34 - Money Talks: How to Think About PM/PMM Compensation
Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, ...
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Season 2
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Episode 34
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44:57
33 - How Your Product's Investment Affects Your Role
Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention...
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22:08
32 - Defensive Conversations
Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick fav...
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Season 2
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Episode 32
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25:57
31 - A Very Disneymas Mickeysode
We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Dis...
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Season 1
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Episode 31
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1:11:22
30 - Bad Product, Good GTM
Can you win with a mediocre product? If your go-to-market is sharp enough.This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with...
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21:29
29 - Bad Product. Now What?
You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?Nate and John break down the three types of bad products you'll en...
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24:53
28 - How to Sell an Idea Internally (When Nobody Asked)
You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizatio...
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Episode 28
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22:36
27 - Your First 30 Days with a New Manager
Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success...
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Episode 27
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20:54
26 - A PM Tech Stack Reality Check
What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing ...
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Episode 26
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17:45
25 - How (and Why) Alex Curley Built Adopt a Station
When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is ...
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Episode 25
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28:20
24 - A Heat Pump, a Fridge, and a Minivan Walk into a Red Lobster...
From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually ...
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Episode 24
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16:53
23 - Building a Community with Jeni Asaba
What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.<...
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Episode 23
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24:50
22 - Jack of Few Trades
Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery.J...
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17:45
21 - Turning Politics into Productivity with Jennifer Silvestre
Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment.Jen shares her journ...
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Episode 21
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23:43
20 - Phasing Out Phrases: The Corporate Buzzword Audit
"One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself.John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword...
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14:47
19 - "Just Start" with Ann Marie Chrudimsky
What starts as "I need to practice presenting" can turn into a personal brand that opens doors. Ann Marie Chrudimsky, Enterprise Account Executive at Box, joins John and Nate to share how her Blue Microphone interview series evolved from Instag...
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Episode 19
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28:26
18 - What Stays the Same (When Everything Else Won't Stop Changing)
In tech, change is the only constant—new tools, new org structures, new mandates from leadership. But when AI is disrupting workflows, return-to-office debates are raging, and your role feels like it's being redefined every quarter, what can yo...
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24:31
17 - How Org Size Shapes Product Roles
John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast ...
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18:03
16 - Growth Marketing with Kyrie Slater
Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate...
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Episode 16
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27:45
15 - Groundskeepers vs. Player-Coaches
Are you a player or the grounds crew? Which do you prefer your manager to be? John and Nate dive into a LinkedIn post that divided them on what leadership actually means. John argues leaders should focus on building environments where people ca...
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Episode 15
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25:15
14 - Five Products We Bought for the Brand (Not the Features)
John and Nate flip the script from their earlier "features" episode to explore purchases driven purely by brand loyalty and reputation. From Nate's NASA-approved Omega Speedmaster to John's Sonos soundbar impulse buy, they examine when brand tr...
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20:40