Gettin' to Market
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Gettin' to Market
16 - Growth Marketing with Kyrie Slater
Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate whether B2B and B2C are really that different. Kyrie shares war stories about failed video experiments, the real truth about MQLs, and why building trust with sales is everything.
Stick around for Lessons Learned to hear about hair splinters, ICEEs, and Bad Guys 2.
New Episodes every Tuesday
Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod