Gettin' to Market
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Gettin' to Market
17 - How Org Size Shapes Product Roles
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John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks.
They discuss Gartner's recent stock troubles (down 50% this year), debate whether AI is killing research firms, and unpack the wild differences between having one PM per product versus teams of 10+ PMs working on a single offering. Plus: the unexpected value of specialization, why John prefers "creative mess," and Nate's surprise that Napster still exists.
Key topics:
- How PM/PMM responsibilities shift with company scale
- The specialist vs. generalist career question
- Resource allocation strategies for product teams
- Why defensible credibility still matters in the AI age
Gettin' to Market: For when your job is real, but your role is negotiable.
New Episodes every Tuesday. Visit productischange.com for more.
Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod