Gettin' to Market

36 - The Detractor Trap

John Miller and Nate Cook

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0:00 | 29:46

How much can one angry customer shape your view of the product? How much should it? 

Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggressively loving a forum critic into becoming a fan. Plus: at-home health trends, software review consolidation, and the millennial phone-vs-laptop buying threshold.

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