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The Monday Marketing Minute
Your weekly dose of clarity, action, and marketing magic. 💫
This is a friendly corner of the internet where wellness entrepreneurs like you (acupuncturists, chiropractors, naturopaths, massage therapists, and more) come for no-fluff marketing advice, encouragement, and momentum.
Whether you’re feeling stuck, overwhelmed, or just want to keep the marketing ball rolling consistently… you’re in the right place.
Hosted by Michelle Grasek, host of the Acupuncture Marketing School Podcast.
Episodes
39 episodes
Week 37 - The Monday Marketing Minute
This week, copy and paste a testimonial (in plain text, no fancy widgets) onto the homepage of your website. Listen to this super short episode to learn why.
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Season 2
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Episode 37
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2:52
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Week 36 - The Monday Marketing Minute
This week, change the color of your "Schedule Now" buttons to contrast with the other colors on your website. Essentially, we want to make sure your call to action cannot be missed.
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Season 2
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Episode 36
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5:16
Week 35 - The Monday Marketing Minute
This week, do a quick and dirty audit of your website homepage. Ask yourself: Can your ideal patient identify themselves on your homepage? Are they reflected anywhere on the page to help them know your practice is a good fit for them?
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Season 2
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Episode 35
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3:53
Week 34 - The Monday Marketing Minute
This week, define your ideal patient (get nitty-gritty) so we can use it in your marketing next week.If this is something you want more detailed help with, join Acupunctur...
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Season 2
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Episode 34
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4:12
Week 33 - The Monday Marketing Minute
This week, take the concise sentence you wrote about your practice and add it to two places in your marketing. An example of the sentence: "Helping women in the Finger Lakes reduce fine lines and wrinkles naturally with acupuncture ...
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Season 2
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Episode 33
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5:04
Week 32 - The Monday Marketing Minute
January Topic - Clarifying who you love to help, so you can make your marketing more effective and efficient and fill your practice with that exact kind of patient.This week, define your one sentence practice statement with this formula....
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Season 2
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Episode 32
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5:52
Week 31 - The Monday Marketing Minute
This week, super simple - add another photo to your Google Business Profile. It's so easy AND effective - do not skip this one!
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Season 1
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Episode 31
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2:20
Week 30 - The Monday Marketing Minute
This week, add an "update" (sometimes also called a "post") to your Google Business Profile sharing any altered office hours you have for the rest of 2025. Google loves when you add any kind of update and this is an easy one!
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Season 1
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Episode 30
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2:24
Week 29 - The Monday Marketing Minute
This week, identify what marketing worked best for you this year and decide if it’s aligned with your energy to continue and maybe even double down on in 2026.
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Season 1
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Episode 29
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3:27
Week 28 - The Monday Marketing Minute
This week, repost a previous Instagram carousel post that had strong engagement. You can change the background image of the first slide in the carousel to give it a slightly new look, and keep everything else the same, including the caption.&nb...
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Season 1
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Episode 28
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3:05
Week 27 - The Monday Marketing Minute
This week we're focusing on patient reactivation. Reach out to 4-5 patients who fell off your calendar. An easy, warm script to use whether you are calling, emailing, or texting:“Hi Alex, it’s Michelle from Ageless Acupunctur...
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Season 1
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Episode 27
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5:35
Week 26 - The Monday Marketing Minute
This week, craft a single, concise sentence defining who you help, their symptoms, and how you help them; then add it to specific places in your marketing so your ideal patient recognizes themselves easily.
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Season 1
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Episode 26
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4:33
Week 25 - The Monday Marketing Minute
This week, fill in the "Service Area" section of your Google Business Profile with at least 3 locations that you want to pull patients from. Mentioned in this episode:
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4:33
Week 24 - The Monday Marketing Minute
This week, add one testimonial to each of your service pages for a simple SEO boost. Join me for a live workshop this Weds., Nov. 12th - SEO Made Simple for Wellness Professionals:
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4:16
Week 23 - The Monday Marketing Minute
This week - add keywords to 3 "alt tags" on your website to improve your SEO.
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Season 1
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Episode 23
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4:43
Week 22 - The Monday Marketing Minute
This week, add three internal links on your website to boost your SEO. Super simple, big impact.
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Season 1
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Episode 22
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3:15
Week 21 - The Monday Marketing Minute
This week, your goal is to repurpose a testimonial into a graphic that you can share in multiple places. Let's get a lot of mileage out of that happy patient feedback!
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Season 1
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Episode 21
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5:04
Week 20 - The Monday Marketing Minute
This week: Ask one happy patient for a testimonial. That's it! We haven't done this since Week 7 so it's time. In your request, you must include the direct link to your Google Business Profile review page. You can find this under "A...
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Season 1
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Episode 20
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4:32
Week 19 - The Monday Marketing Minute
This week's marketing strategy: Add a new photo to your Google Business Profile. To add a caption, you must upload the photo using the Google Maps app on your phone.*The new recommendation is add a new photo every week (!) and multiple s...
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5:53
Week 18 - The Monday Marketing Minute
This week - Reconnect with a referral partner to remind them that you exist and would love to support them.Mentioned in this episode: Simple, brief script to use as a template for outreach:"Hi [Name], I was just thinking about...
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Season 1
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Episode 18
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4:20
Week 17 - The Monday Marketing Minute
This week, do an Instagram "repost" swap with fellow local business owners to give your account a major visibility boost. Mentioned in this episode:
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Season 1
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Episode 17
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4:01
Week 16 - The Monday Marketing Minute
Super short and simple marketing task for the week: Social media shoutout swap with a local wellness provider. Mentioned in this episode: -
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Season 1
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Episode 16
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6:14
Week 15 - The Monday Marketing Minute
This week, write a short 300-500 word blog post answering a frequently asked question about a symptom or condition that you love to treat and would like to see more of.Mentioned in this episode: Apply for a scholarship to Acu...
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Season 1
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Episode 15
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4:09
Week 14 - The Monday Marketing Minute
This week, use 2-3 testimonials to create an Instagram carousel post.Here is the Canva template for the post that I use for my practice, as mentioned in the episode: https://www.canva.com/design/DAGxfIiCZNQ/5NWrxrGhHYdUdxtSa0MAvg/view?ut...
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Season 1
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Episode 14
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5:11
Week 13 - The Monday Marketing Minute
This week, add a post update to your Google Business Profile to send strong "freshness" signals to Google. Here's a template you can copy and paste for a very simple caption for your post. Sub in a symptom or condition that you love...
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Season 1
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Episode 13
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4:17