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The Monday Marketing Minute
Your weekly dose of clarity, action, and marketing magic. đź’«
This is a friendly corner of the internet where wellness entrepreneurs like you (acupuncturists, chiropractors, naturopaths, massage therapists, and more) come for no-fluff marketing advice, encouragement, and momentum.
Whether you’re feeling stuck, overwhelmed, or just want to keep the marketing ball rolling consistently… you’re in the right place.
Hosted by Michelle Grasek, host of the Acupuncture Marketing School Podcast.
Episodes
71 episodes
Week 69 - The Monday Marketing Minute
This week, add one of your best, brief testimonials above or below a decision point on your website - near a book now button, near your price list, near your contact form, etc. A super simple but impactful tweak for your website!
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Week 68 - The Monday Marketing Minute
This week, pin your social proof to the top of your social profiles to make sure new followers or audience members get the chance to see it. More details and ideas in the episode.
Week 67 - The Monday Marketing Minute
In September we're shifting our focus to review and social proof. This week, take one Google review you've received and repurpose it in various places across your digital ecosystem, to get more mileage out it.
Week 66 - The Monday Marketing Minute
This week, copy and paste the text from your homepage into AI and ask for repurposing ideas for that content. We often forget what a treasure trove of content our website is, especially evergreen pages like the homepage, conditions pages, and s...
Week 65 - The Monday Marketing Minute
This week, find your best performing email and repurpose it into one new piece of content. Or simply resend the email with light edits if needed.
Week 64 - The Monday Marketing Minute
This week, take one FAQ, make it specific to a symptom you love to treat and want more of, and use it to create one new piece of content.
Week 63 - The Monday Marketing Minute
We're continuing to focus on repurposing content in August.This week, republish 3-4 previously published updates on your Google Business Profile.
Week 62 - The Monday Marketing Minute
Welcome to August! This month our focus is reducing your marketing workload by repurposing great content that you've already produced. This week, repost your best social media post(s). Scroll back through the last 6-12 months and fi...
Week 61 - The Monday Marketing Minute
This week, write an email about a service at your office that often gets overlooked by patients. Give 3 examples of symptoms this service can specifically help with (or that you love to treat with this service). And explain why they would choos...
Week 60 - The Monday Marketing Minute
This week, think about all the places where potential patients can interact with your business online. Then, add your email newsletter signup link to each of those places. The goal of our email marketing is not just to send regular ...
Week 59 - The Monday Marketing Minute
This week, write an email newsletter answering one FAQ that you get all the time about a symptom you love to treat, and schedule it to go out in 2-4 weeks.
Week 58 - The Monday Marketing Minute
Welcome to July. Our focus this month is Email Marketing. This week, send an email newsletter sharing how you got into your chosen profession. This helps build trust and connection, and stories are memorable and relatabl...
Week 57 - The Monday Marketing Minute
This week, visit a new local business and welcome them to the community.
Week 56 - The Monday Marketing Minute
This week, get your logo or business name on a t-shirt, hat, or jacket that you can wear around town on a regular basis to easily start up casual conversations about acupuncture.
Week 55 - The Monday Marketing Minute
This week, email the activities coordinator for a local over-55 community or independent living community and ask if they would be interested in a presentation on acupuncture for a specific symptom. (How to manage back pain naturally, for examp...
Week 54 - The Monday Marketing Minute
This week, put up a community bulletin board in your office and invite your professional contacts to share their upcoming events. This isn't about the bulletin board, but rather a reason to reach out to your existing contacts, remind them that ...
Week 53 - The Monday Marketing Minute
Month of June = Local and In-Person MarketingThis week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.
Week 52 - The Monday Marketing Minute
This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.
Week 51 - The Monday Marketing Minute
This week, start adding geotags to every Instagram post and Reel, for better local search visibility.
Week 50 - The Monday Marketing Minute
This week, add text with your location on top of Reels. For example, add the text, "đź“ŤRochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better understand who to show your...
Week 49 - The Monday Marketing Minute
This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)
Week 48 - The Monday Marketing Minute
This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile.
Week 47 - The Monday Marketing Minute
This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.