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The Monday Marketing Minute
Your weekly dose of clarity, action, and marketing magic. đź’«
This is a friendly corner of the internet where wellness entrepreneurs like you (acupuncturists, chiropractors, naturopaths, massage therapists, and more) come for no-fluff marketing advice, encouragement, and momentum.
Whether you’re feeling stuck, overwhelmed, or just want to keep the marketing ball rolling consistently… you’re in the right place.
Hosted by Michelle Grasek, host of the Acupuncture Marketing School Podcast.
Episodes
56 episodes
Week 54 - The Monday Marketing Minute
This week, put up a community bulletin board in your office and invite your professional contacts to share their upcoming events. This isn't about the bulletin board, but rather a reason to reach out to your existing contacts, remind them that ...
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Week 53 - The Monday Marketing Minute
Month of June = Local and In-Person MarketingThis week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.
Week 52 - The Monday Marketing Minute
This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.
Week 51 - The Monday Marketing Minute
This week, start adding geotags to every Instagram post and Reel, for better local search visibility.
Week 50 - The Monday Marketing Minute
This week, add text with your location on top of Reels. For example, add the text, "đź“ŤRochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better understand who to show your...
Week 49 - The Monday Marketing Minute
This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)
Week 48 - The Monday Marketing Minute
This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile.
Week 47 - The Monday Marketing Minute
This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.
Week 46 - The Monday Marketing Minute
This week, update the "service description" for each service listed on your Google Business Profile.
Week 45 - The Monday Marketing Minute
In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients. This week: Update the business description of your GBP. Use this as a te...
Week 44 - The Monday Marketing Minute
This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).
Week 43 - The Monday Marketing Minute
This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes.Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-rochester-ny
Week 42 - The Monday Marketing Minute
This week, add Alt Tags to 5 images on your website to improve SEO. I'll walk you through how to do it - it's very simple.
Week 41 - The Monday Marketing Minute
This week, add a meta description to your homepage to improve SEO and click throughs from Google search. It's much easier than it sounds!
Week 40 - The Monday Marketing Minute
March is SEO month! This week, help Google better understand your business - add your city and state to the title tag of all conditions and services pages.
Week 39 - The Monday Marketing Minute
This week, replace one vague statement on your website with something concrete that connects with your audience.
Week 38 - The Monday Marketing Minute
This week, simplify the main menu on your website for better conversions.
Week 37 - The Monday Marketing Minute
This week, copy and paste a testimonial (in plain text, no fancy widgets) onto the homepage of your website. Listen to this super short episode to learn why.
Week 36 - The Monday Marketing Minute
This week, change the color of your "Schedule Now" buttons to contrast with the other colors on your website. Essentially, we want to make sure your call to action cannot be missed.
Week 35 - The Monday Marketing Minute
This week, do a quick and dirty audit of your website homepage. Ask yourself: Can your ideal patient identify themselves on your homepage? Are they reflected anywhere on the page to help them know your practice is a good fit for them?
Week 34 - The Monday Marketing Minute
This week, define your ideal patient (get nitty-gritty) so we can use it in your marketing next week.If this is something you want more detailed help with, join Acupunctur...
Week 33 - The Monday Marketing Minute
This week, take the concise sentence you wrote about your practice and add it to two places in your marketing. An example of the sentence: "Helping women in the Finger Lakes reduce fine lines and wrinkles naturally with acupuncture ...
Week 32 - The Monday Marketing Minute
January Topic - Clarifying who you love to help, so you can make your marketing more effective and efficient and fill your practice with that exact kind of patient.This week, define your one sentence practice statement with this formula....
Week 31 - The Monday Marketing Minute
This week, super simple - add another photo to your Google Business Profile. It's so easy AND effective - do not skip this one!
Week 30 - The Monday Marketing Minute
This week, add an "update" (sometimes also called a "post") to your Google Business Profile sharing any altered office hours you have for the rest of 2025. Google loves when you add any kind of update and this is an easy one!