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The Monday Marketing Minute
Your weekly dose of clarity, action, and marketing magic. đź’«
This is a friendly corner of the internet where wellness entrepreneurs like you (acupuncturists, chiropractors, naturopaths, massage therapists, and more) come for no-fluff marketing advice, encouragement, and momentum.
Whether you’re feeling stuck, overwhelmed, or just want to keep the marketing ball rolling consistently… you’re in the right place.
Hosted by Michelle Grasek, host of the Acupuncture Marketing School Podcast.
Episodes
63 episodes
Week 61 - The Monday Marketing Minute
This week, write an email about a service at your office that often gets overlooked by patients. Give 3 examples of symptoms this service can specifically help with (or that you love to treat with this service). And explain why they would choos...
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Week 60 - The Monday Marketing Minute
This week, think about all the places where potential patients can interact with your business online. Then, add your email newsletter signup link to each of those places. The goal of our email marketing is not just to send regular ...
Week 59 - The Monday Marketing Minute
This week, write an email newsletter answering one FAQ that you get all the time about a symptom you love to treat, and schedule it to go out in 2-4 weeks.
Week 58 - The Monday Marketing Minute
Welcome to July. Our focus this month is Email Marketing. This week, send an email newsletter sharing how you got into your chosen profession. This helps build trust and connection, and stories are memorable and relatabl...
Week 57 - The Monday Marketing Minute
This week, visit a new local business and welcome them to the community.
Week 56 - The Monday Marketing Minute
This week, get your logo or business name on a t-shirt, hat, or jacket that you can wear around town on a regular basis to easily start up casual conversations about acupuncture.
Week 55 - The Monday Marketing Minute
This week, email the activities coordinator for a local over-55 community or independent living community and ask if they would be interested in a presentation on acupuncture for a specific symptom. (How to manage back pain naturally, for examp...
Week 54 - The Monday Marketing Minute
This week, put up a community bulletin board in your office and invite your professional contacts to share their upcoming events. This isn't about the bulletin board, but rather a reason to reach out to your existing contacts, remind them that ...
Week 53 - The Monday Marketing Minute
Month of June = Local and In-Person MarketingThis week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.
Week 52 - The Monday Marketing Minute
This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.
Week 51 - The Monday Marketing Minute
This week, start adding geotags to every Instagram post and Reel, for better local search visibility.
Week 50 - The Monday Marketing Minute
This week, add text with your location on top of Reels. For example, add the text, "đź“ŤRochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better understand who to show your...
Week 49 - The Monday Marketing Minute
This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)
Week 48 - The Monday Marketing Minute
This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile.
Week 47 - The Monday Marketing Minute
This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.
Week 46 - The Monday Marketing Minute
This week, update the "service description" for each service listed on your Google Business Profile.
Week 45 - The Monday Marketing Minute
In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients. This week: Update the business description of your GBP. Use this as a te...
Week 44 - The Monday Marketing Minute
This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).
Week 43 - The Monday Marketing Minute
This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes.Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-rochester-ny
Week 42 - The Monday Marketing Minute
This week, add Alt Tags to 5 images on your website to improve SEO. I'll walk you through how to do it - it's very simple.
Week 41 - The Monday Marketing Minute
This week, add a meta description to your homepage to improve SEO and click throughs from Google search. It's much easier than it sounds!
Week 40 - The Monday Marketing Minute
March is SEO month! This week, help Google better understand your business - add your city and state to the title tag of all conditions and services pages.
Week 39 - The Monday Marketing Minute
This week, replace one vague statement on your website with something concrete that connects with your audience.