.png)
Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Why Aren't Your Ads Converting with Eden Bidani
Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about.
They cover:
Why most B2B ads feel like wallpaper and how to make yours stop the scroll
How listening in on Reddit, Slack, or Discord can unlock better messaging than your last customer interview
The critical role of voice of the customer data (even when you don’t have customers yet)
Why a clever headline and eye-catching image aren’t enough without context
The “seasonality” trick B2C marketers use—and how B2B can steal it
When AI is helpful for ad copy... and when it becomes a liability