Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Podcasting since 2025 • 27 episodes
Banter with Billy
Latest Episodes
Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leader...
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Season 1
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Episode 27
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21:00
Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
If you think influencer marketing is only for B2C brands, think again.If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause Vector just proved ...
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Season 1
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Episode 26
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19:57
Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM
Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue.In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline.Fro...
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Season 1
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Episode 25
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19:54
Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them.Spoiler alert: your buyers are way a...
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Season 1
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Episode 24
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20:34
How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin
Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to refram...
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Season 1
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Episode 23
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20:44