
Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Episodes
15 episodes
300 Pitches by 10AM: Why Your PR Isn't Working With Dafna Presler & Leron Kornreich
Can’t you just WhatsApp TechCrunch???Well... No, you cannot.In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafn...
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Season 1
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Episode 18
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20:14

Is sales + marketing alignment ever possible?? Romi Davidor explains
Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often fru...
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Season 1
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Episode 4
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14:59
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Bringing traditional industries to the digital age with Meital Ashbel
Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, ...
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Season 1
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Episode 5
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14:20
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The Day Content & Creativity Knocked Out Demand Gen With Ronen Shetelboim
Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits.Here’s the deal:🔸 A...
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Season 1
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Episode 6
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14:55
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Hands up if you've got marketing FOMO with Maya Dror Melamed
🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention.Good thing Maya Melamed is here! She's the go-to...
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Season 1
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Episode 7
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13:12
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Is AI Making Marketers Dumber? With Yoel Knoll
Yoel Knoll from Cybord join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fa...
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Season 1
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Episode 8
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14:53

Unleashing Avatars Into Your Marketing Funnel With Tomer Zuker
Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?!Well, with AI avatars, you don't need that much time. That's why Billy Cina invited D-I...
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Season 1
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Episode 9
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17:42
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Is a Gartner Subscription Really Worth It? Billy Cina Asks Michael Yehoshua
In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover:Why Gartner still holds weight w...
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Season 1
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Episode 10
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19:24

How to beat 3,000+ cybersecurity competitors & win more deals with Pentera's Maayan Sella
With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at Pentera
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Season 1
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Episode 11
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18:38
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The Only Marketing Tech Stack You Need with BridgeWise's Shahar Heimann
Martech FOMO vs. Martech Fatigue, where do you stand?For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and ...
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Season 1
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Episode 12
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19:21

Beyond LinkedIn and Google, What's actually working? Yoel Israel
Join Billy Cina of Envy and Yoel Israel of Wadi Digital as they banter on what's happening with digital marketing in 2025. Where are budgets being spent?We've hit the spot where Google and LinkedIn are outpricing themselves. From being ...
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Season 1
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Episode 13
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18:36

So You Want To Build a Community for Your Tech Brand? With Jono Bacon
What actually makes a tech community work?In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), Gi...
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Season 1
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Episode 14
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20:53

Want Successful Content? Be Weird. Be Human. Be Useful. Billy Cina Talks to Chelsea Castle
In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this con...
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Season 1
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Episode 15
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20:41

Stop Calling It Intent Just Because Someone Clicked or Blinked with Reuben Braham
Intent data. Love it or hate it, if you’re in B2B tech marketing, you can’t escape it.In this episode of Banter with Billy, Billy sits down with Reuben Braham, GM of Israel at TechTarget, for a no-fluff, all-facts conversation about the...
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Season 1
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Episode 16
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20:16
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Why Aren't Your Ads Converting with Eden Bidani
Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspi...
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Season 1
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Episode 17
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16:13
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