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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Stop Calling It Intent Just Because Someone Clicked or Blinked with Reuben Braham
Intent data. Love it or hate it, if you’re in B2B tech marketing, you can’t escape it.
In this episode of Banter with Billy, Billy sits down with Reuben Braham, GM of Israel at TechTarget, for a no-fluff, all-facts conversation about the murky world of intent data in B2B.
They discuss:
The real definition of intent data (cause it's not just someone downloading your ebook),
The difference between first-, second-, and third-party data (plus the grey areas),
Why most marketers are wasting time chasing net-new leads when they’re sitting on gold in their CRM,
And how AI might just reshape how we identify buying signals (yes, even from your tech stack preferences and budget).
Reuben also shares where marketers are still getting intent data wrong (like forgetting to align it with ICP or skipping nurture entirely), and how B2B marketers can stop throwing budget into the void.