Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Want Successful Content? Be Weird. Be Human. Be Useful. Billy Cina Talks to Chelsea Castle
In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this conversation tackles the messy middle most content teams are stuck in and how the best brands are standing out.
Topics include:
Why your content team still isn't getting the respect it deserves
Why founder-led content and personality-driven brand marketing are winning
The rise (and necessary fall) of templated content like surveys and whitepapers
Building human-to-human trust in a world filled with AI noise
The “shish kebab” approach to content variety (you’ll want to steal this one)
If you’re a content marketer tired of being asked for “just one more blog,” this is your reminder: creative, strategic content is your moat. And it's time the rest of the business caught up.
Give it a listen, then send it to the CEO who still won’t get in front of a camera.