Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
So You Want To Build a Community for Your Tech Brand? With Jono Bacon
What actually makes a tech community work?
In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), GitHub, and XPRIZE. They discuss the real meaning of “community” in the tech world—beyond the Slack channels and half-baked Discord groups.
You’ll hear:
Why most startup communities flop,
How to design community experiences that actually build trust and engagement,
Why webinars suck (and how to fix them),
The difference between a community and a movement,
The underrated connection between community, marketing, and sales,
How AI is quietly changing the game in community management,
Examples of companies doing community right—from Linux Foundation to LEGO and even Harley-Davidson.
This is a must-listen on building communities that drive real business impact.