%20against%203,000+%20Cybersecurity%20Companies.jpg)
Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
How to beat 3,000+ cybersecurity competitors & win more deals with Pentera's Maayan Sella
With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at Pentera, joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity.
🔥 Topics covered:
- Cutting through the noise in a crowded cybersecurity market;
- Why meeting your ICP is non-negotiable (and why ChatGPT won’t replace real conversations);
- The “blue screen of death” problem—why so many cyber brands look the same;
- How creative marketing, like Pentera’s Black Hat boxing ring, drives real ROI
- The role of ABX and content strategy in 2025;
- Tech FOMO, avatars, and the future of lean marketing teams.