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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
The Day Content & Creativity Knocked Out Demand Gen With Ronen Shetelboim
Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits.
Here’s the deal:
🔸 AI-fueled content is everywhere (and mostly forgettable).
🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff.
🔸 Demand gen still matters—but only when paired with killer content and smart distribution.
Stop sounding like everyone else. Watch now to learn how to budget for what actually works.