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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Is sales + marketing alignment ever possible?? Romi Davidor explains
Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔
For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams.
Spoiler: complete harmony might not be the goal, and that’s okay!
Here’s what you’ll learn:
✅ Why some tension between sales and marketing can actually be healthy.
✅ How understanding sales KPIs and processes can transform collaboration.
✅ Real-life strategies to bridge gaps—like campaign-specific Slack channels, face-to-face kickoffs, and syncing with sales ops.
✅ The importance of listening to sales calls and building personal relationships across teams.
From avoiding skipped processes to tackling lead quality debates, this candid discussion offers actionable advice for marketers feeling stuck in the chaos.