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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan
There's A LOT of talk around brand right now, but it's for good reason, because...
No one will click on your demo ads if they don’t know your brand.
No one will give you their email address just to view an ebook.
And no one will remember your brand without strong brand awareness.
👉 This means that all campaigns, leadgen or not, will need to include more brand awareness.
But what if you don't have a budget for brand awareness like Nike or monday.com? Then Shiri Katalan from Global Dots have lots of great ideas for you.
We're Envy, a B2B tech marketing & RevOps agency companies turn to when they need to reach scary goals.