Banter with Billy

For the Love of Customer Marketing with Gaby Young

Envy Season 1 Episode 22

We all love our customers. OK most customers. And we definitely all want more customers. 

We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most  B2B tech companies invest so little in customer marketing?

Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like. 
Wadda you think?