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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them.
Spoiler alert: your buyers are way ahead of your SDRs.
We cover:
Why Gartner, G2, and outdated analyst models are collapsing,
How AI is flooding the market with information, and why trust is the new currency,
The shift from playbooks to personalization: no more 7-step templates.
Why cold calling is beyond dead, and how AI agents will replace the noise,
The real future of B2B differentiation: founder-led brand, community, and GTM motion,
What it means when your buyer walks into the call knowing more than your rep.
Santosh unpacks how Zeer AI is rethinking B2B research, trust-building, and buyer-vendor collaboration, and why insight should matter more than outreach in modern GTM.
If you’re a founder, CMO, or GTM lead tired of noise, this is your signal to rethink the funnel.