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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
If you think influencer marketing is only for B2C brands, think again.
If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand.
In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline??????
Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August.
If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026.
Thanks, Jess!