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Banter with Billy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Banter with Billy
Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle.
You’ll hear a blunt take on:
Why companies are hunting for all-in-one marketers and why that role fails in practice;
How AI is being used as a headcount shortcut, not a strategy;
Which marketing roles are still in demand and which ones are quietly disappearing;
The mistakes candidates make with CVs, LinkedIn profiles, and interviews;
Why “visibility” isn’t optional if you want to be hired;
The real risk behind 12–18 month job hopping;
When it makes sense to move marketing teams to the US and when it backfires.
If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar.
Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.