Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
Email Marketing 101 For AI App Builders | Episode #16
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In this episode of AI Code Central, Conor & Charlie break down how to use email marketing to get your first customers and turn signups into paying users.
Conor walks through the essentials of email strategy for early-stage AI apps, covering why email still delivers the highest ROI, how to build a simple signup form, and how to launch a 3-email welcome flow that converts. Charlie jumps in with the questions every founder is thinking: “Isn’t email outdated?” “What if I don’t have content yet?” and “How often should I send without being annoying?”
You will learn how to capture your first subscribers, structure a frictionless opt-in, set up an automated sequence, and track the metrics that matter most. Whether you are building on Bolt, Lovable, Replit, or shipping your first AI app, this episode gives you the practical steps to launch your email engine quickly.
By the end, you will know how to set up your first email system, what to send, and how to use email as a growth channel for your AI app.