Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
Pete McPherson, AI Strategist - Google Ads for AI Apps | Episode #19
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In Episode 19 of AI Code Central, Charlie and Conor sit down with Pete McPherson, founder, builder, and the voice behind Do You Even Blog. Pete has launched and sold multiple AI apps, and he shares practical insights on how to move from idea to exit. The conversation covers choosing the right stack, working with AI models, and striking the balance between product features and business goals.
Pete opens up about the reality of pricing AI tools, finding early traction, and the difficult decisions that come with scaling. Listeners will come away with strategies they can apply immediately to build stronger, more market-ready AI products.
In the second half, Conor provides a clear breakdown of Google Ads for AI founders. He explains how to set up campaigns, test messaging, and use paid search as a validation tool. By combining first-hand founder experience with tactical marketing advice, Episode 19 delivers actionable takeaways for anyone building in the AI space.