Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
The Distribution Pivot That Led to an 18-Month Exit (And How You Can Do It Too) | Episode #29
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Andre Albuquerque, who took Kitch from founding to Glovo acquisition in 18 months and now runs Builders Camp where he has trained over 4,000 product managers, joins the show to break down what AI founders get wrong about distribution. He shares his battle-tested frameworks including the 6 Pillars of PMF (proving that product-market fit requires marketing message, sales narrative, onboarding, support, and referrability working together, not just a good product), the three acquisition loops (viral, content, and paid), and his Cheaper-Faster-Easier model for building unstoppable products. Drawing from his experience achieving 900% organic traffic growth at Google and scaling Uniplaces to 1M+ users with a 150-person ambassador program, Andre explains how to pivot distribution without changing your product, how to audit where your GTM is breaking, and why finding your AHA metric matters more than your North Star when you are going from zero to one. This episode is packed with tactical advice for AI founders shipping agents, wrappers, and API products who have built something good but struggle to find users.