Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
Andy Crestodina's Organic Growth Playbook for the AI Era | Episode # 39
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Andy Crestodina has spent 25 years building Orbit Media into one of the most respected content marketing agencies in the game. No paid ads. No outbound sales team. Just organic content that generates 900+ leads a year.
In this episode, Andy breaks down exactly how he does it and why his approach still works even as AI reshapes search. We dig into what actually matters for SEO right now, how to create content that ranks on Google AND gets cited by AI models like ChatGPT, and why backlinks and deep research still beat shortcuts.
We also get into AI personas, custom GPTs for content audits, the real data on ChatGPT traffic vs. Google traffic, and why Andy thinks human-written content still has a serious edge.
Plus: the crew reacts to OpenAI acquiring OpenClaw, what it means for builders, and our latest experiments with AI agents in real workflows.
If you're an AI founder or builder trying to get users without burning cash on ads, this one's for you.
Hosts: Charlie Hernandez, Conor Douglas, Mallory Loar
Guest: Andy Crestodina, Co-Founder & CMO, Orbit Media