Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
Copy Our AI Marketing Stacks | Episode #43
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No guest this week -- just Charlie, Connor, and Mallory getting into the weeds on the exact tools and workflows powering their agencies, their products, and this podcast.
If you're an AI founder or indie hacker trying to figure out how to actually do marketing without a full team, this one's for you.
What we cover:
Connor's AI Content Flywheel -- Connor built a full content generation system using Claude Code and Railway that ingests your brand guidelines, competitor data, Ahrefs keywords, and voice/tone rules, then produces SEO-optimized blogs, email campaigns, and social posts -- automatically pushing drafts to Webflow and Mailchimp. He walks through how it works, what it took to build, and what's still in progress.
Charlie's Claude Cowork + Slack Automation -- Charlie wired up Claude Cowork to a dedicated Slack channel so branded content drops in automatically every morning and afternoon -- complete with sourced images, overlaid pull quotes, and the BGL logo ready to post. He also shares how he's using project-level context to have Claude help build out Campaign Pilots, and why agent orchestration finally "clicked" for him.
Mallory's Agency Workflow -- Six months into running her marketing agency and fully booked her calendar, Mallory breaks down how she uses Granola to capture discovery calls, NotebookLM to surface ICP patterns from research, and Claude to generate scopes of work, positioning docs, and launch playbooks -- all while keeping the human touch her clients actually hire her for.
The bigger conversation -- Where does AI earn its place in brand, community, and creative work? And where does human judgment still win?
This week's AI news:
- A vibe-coded app (Moltbook) sold to Meta in 42 days -- built without writing a single line of code
- OpenAI drops GPT-5.4 with a 1 million token context window, re-entering the agentic coding race
- Sweden is being called the new Silicon Valhalla -- and Lovable's $400M ARR story is leading the charge
Coming up next week: Grace Ling, founder of Design Buddies -- one of the largest design communities in the world with over 100,000 members.