Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
The Packaging Rule Every AI Founder Gets Wrong On YouTube, Interview with Scott Simson | Episode #50
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Episode 50 with Scott Simson, CEO of Raffiti Media. Scott runs a YouTube done-for-you agency that's generated over a billion views for clients across seven years and close to 20 employees. He sat down with Charlie and Conor to break down exactly how AI founders, indie hackers, and vibe coders should be thinking about YouTube as a customer acquisition channel.
The takeaways:
- YouTube is the only platform where a video you film today can still bring in leads in 15 years. Treat it like a search engine, not a timeline.
- Raffiti pulled Shorts off most of their client channels and saw long-form views spike almost immediately. Longs and Shorts build two audiences that don't cross-pollinate.
- Title and thumbnail get locked before anything gets filmed. If the package can't prove viability against outliers, the video doesn't exist.
- Retention beats every 45 seconds. Pattern interrupts that make the viewer feel they can't miss what's coming next.
- AI cut Scott's work week from 50 hours to 15. But faceless channels now get cloned with 11Labs voices in hours. The moat is being a person.
Find Scott at Raffiti Media, @imscottsimson on Instagram, and at AI Marketing World in Dallas, October 21-24, where Russell Brunson is the keynote.
Presented by CampaignPilots.