Builder's Growth Lab
The podcast where builders, founders, and investors talk AI marketing and customer acquisition for AI builders.
Join us (Conor Douglas, Mallory Loar, Charlie Hernandez) as we talk about the latest AI coding tools, interview the creators building them, and share real builder stories with AI founders. From Claude Code to cutting-edge startups, how to acquire customers for your AI app, we talk about AI code and keep you informed and entertained.
Perfect for builders who want to stay ahead of the AI curve without the hype.
New episodes weekly.
Builder's Growth Lab
PeptideMaps, OpenAI Ads, and the Shift From Clicks to Influence | Episode #51
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No guest this week. Just Charlie and Conor breaking down what's actually moving the needle in AI and customer acquisition right now.
Charlie walks through a new domain he bought live: PeptideMaps.ai. The peptides keyword pulls 9.4 million searches a month and the trend line is straight up. He breaks down the validation play, the local SEO angle borrowed from his Elevate Holistics days, and why owning the customer data is the whole game.
Conor shares how he vibe-coded a full front-facing site, paywall, and login flow for a client in two and a half hours. Work that would have taken weeks four years ago.
Then the news block:
OpenAI just turned on a self-serve ads manager inside ChatGPT. Internal target is $2.5B in ad revenue this year and $100B by 2030. Conor breaks down why he's hesitant to run it for local clients yet and what builders should watch for.
Anthropic teamed up with Goldman Sachs and Blackstone to launch a $1.5B firm focused on enterprise AI adoption. OpenAI's enterprise revenue is now over 40% of total. The big labs are no longer selling APIs. They're sending in armies of engineers. The opportunity for indie builders is the opposite direction: pick a niche and own it.
A Q1 2026 study tracked 50 B2B SaaS keywords and found the pages ranking number one in Google are no longer the pages driving buyers. AI answers are intercepting the buyer before they ever click. Marketers are scrambling to measure influence instead of clicks. Charlie and Conor unpack what that means for SEO and paid moving forward.
Plus: CampaignPilots updates, why the cheapest option is always the wrong move, and Charlie's plan to cold call peptide clinics this week.
Drops every Thursday.
Builders Growth Lab is presented by CampaignPilots.