What if We?
What If We? is a new podcast about advocacy, persuasion, and the messages that move us. Hosted by Kaitlin Funaro from advocacy agency RALLY, each episode features real talk with advocates and strategists working on issues like marriage equality, education equity, climate action, racial justice, and many others. Follow wherever you get your podcasts, and reach out to us at pod@wearerally.com.
Episodes
13 episodes
15-Min FAQ: What Stan Culture Can Teach Us About Movement Building
What if fandoms are doing what traditional movements struggle to achieve—building belonging, joy, and coordinated power at scale?In this episode of What If We?, Kaitlin Funaro sits down with Destiny Willis and Lillian Greer to e...
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Season 2
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Episode 1
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17:08
Metrics Don’t Create Community: Engagement Tips for Advocacy Communications
Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, h...
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20:36
Main Character Energy: The Psychology of Audience Identity
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits ...
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21:28
'No One Trusts a Phony:' What Authenticity in Action Looks Like
Authenticity isn’t just a buzzword—it’s the foundation of trust, influence, and real persuasion. In this episode of The Art and Science of Persuasion series, Kaitlin Funaro sits down with RALLY Principal Latia Curry Harrison to talk ab...
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19:42
Emotions > Facts: How MTV’s 16 & Pregnant and Jersey Shore became an advocacy juggernaut
Why do we remember stories, not statistics? Persuasion isn’t just about presenting the facts—it’s about connecting with people on an emotional level. Today in our series The Art and Science of Persuasion, Kaitlin Funaro tal...
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Season 1
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Episode 8
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20:14
The Art & Science of Persuasion: How We Change Minds
What does it mean to be persuaded? And why do so many of us resist the idea of changing our minds?Persuasion isn’t just about convincing—it’s about influence, connection, and building shared understanding. And in today’s polarized world,...
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26:42
15 Min FAQ: Becoming A LinkedInfluencer & Cracking the LinkedIn Algorithm
LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from you, and amplify your work. RALLY's ...
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16:35
Building a Digital Community - Part 2
Episode SummaryIn part two of our series, Building a Digital Community, RALLY’s Kaitlin Funaro is back with Jack Spiegelman and Maha Ghandour from our digital team to dive into what it takes to build strong digital communities. Th...
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13:27
Building a Digital Community (Without Feeding the Trolls) - Part 1
When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from our digital team to talk about how to embrace c...
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13:07
15 Min FAQ: Influencers & Digital Advocacy
Are influencer campaigns worth it? If you’ve ever asked yourself (or your comms team) that question, this episode is for you. From how to find the right creators to how much budget you really need, RALLY's Elyse Dickson Becker and Maha Ghandour...
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15:32
Why "Everyone" Isn't a Strategy
When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been to...
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Season 1
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Episode 2
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12:57
Love, Justice & the Legacy of the Prop 8 Fight
Ten years after the Supreme Court victory for marriage equality nationwide, we revisit the fight that came before it: against California’s Prop 8. RALLY's Felix Schein and Prop 8 plaintiff Kris Perry share firsthand stories about shifting publi...
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Season 1
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Episode 1
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27:33