Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Return On Racing - Introduction
Welcome to the first episode of Return On Racing, the podcast that cuts through the noise and digs into the business of motorsport.
I’m your host, David Vaucher: consultant, strategist, and the mind behind Vaucher Analytics.
In this kickoff episode, I lay out what this show is really about:
Not lap times. Not driver drama. Not memes.
We’re here to talk about what keeps teams alive, sponsors invested, and manufacturers racing: money and strategy.
And more specifically: how motorsport programs can be run like high-performance businesses, not financial sinkholes.
You’ll hear why most race teams are leaving money on the table, why sponsorship doesn’t work the way you think it does, and why the best marketing play isn’t always the loudest one.
Contact the show: contact@vaucheranalytics.com
Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.
To contact Return On Racing, please send an email to contact@vaucheranalytics.com