Business Of Motorsport Powered by Vaucher Analytics
Business Of Motorsport is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Episodes
51 episodes
Alpine’s WEC Exit Raises a Bigger Question About the Value of Its Formula 1 Investment
Relevant links for this episode:Download The Quartz Protocol
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Season 5
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Episode 1
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10:53
Formula E’s Moment: Why Rising Energy Prices Could Make Electric Motorsport Strategically Essential For Automakers
Relevant links for this episode:Formula E's Moment: Why Rising ...
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Season 4
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Episode 14
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16:37
If BYD Enters Formula 1, Legacy Brands’ Last Automotive Advantage Disappears
Relevant links for this episode:Are Rising Oil Price Setting the Sta...
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Season 4
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Episode 13
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11:00
Are Rising Oil Prices Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars?
Relevant links for this episode:Are Rising Oil Prices Setting the St...
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Season 4
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Episode 12
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14:35
The Business Case For Motorsport
Relevant links for this episode:The Business Case For MotorsportThe B...
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Season 4
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Episode 11
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11:48
The Death of the Iconic Racing Livery, And What Teams Must Change to Revive It
Relevant links for this episode:The Death of the Iconic Racing Livery, and What Teams Must Change to R...
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Season 4
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Episode 10
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22:04
Going Racing Is No Longer Optional: Why Emotion Will Decide the Future of Car Sales
Relevant links for this episode:Racing Is No Longer Optional: Why Emotion Will Determine the Future of ...
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Season 4
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Episode 9
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12:31
The Vaucher Analytics State of Motorsport 2025: Formula 1
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: Formula 1
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Season 4
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Episode 8
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15:33
The “Forever Car”: Why Longevity Is the Luxury Advantage Against Chinese EVs
Relevant links for this episode:The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVs
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Season 4
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Episode 7
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12:34
Part 2 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
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Season 4
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Episode 6
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23:28
Part 1 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
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Season 4
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Episode 5
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23:39
The Vaucher Analytics State of Motorsport 2025: The WRC
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WRC
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Season 4
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Episode 4
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16:19
Part 2 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
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Season 4
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Episode 3
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22:58
Part 1 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
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Season 4
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Episode 2
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21:44
"A Racing Series Is a Business Model Disguised As a Rulebook" - The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA
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Season 4
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Episode 1
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21:31
Racing’s Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport’s Next Business Model
Relevant links for this episode:Racing's Second Revolution - Part 5: The O...
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Season 3
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Episode 15
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16:49
Racing’s Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship
Relevant links for this episode:Racing's Second Revolution - Part 4: Building a Busine...
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Season 3
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Episode 14
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19:03
Inside the SimRacing Expo 2025: Passion, Progress, and a Market Searching for Maximum Grip
Relevant links for this episode:Inside the SimRacing Expo 2025: Passion, Progress, and a Market ...
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Season 3
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Episode 13
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15:32
Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship And Towards Owned Revenues
Relevant links for this episode:Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship ...
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Season 3
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Episode 12
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12:51
Racing’s Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into Legends
Relevant links for this episode:Racing's Second Revolution - Part 2: The NFL Films...
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Season 3
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Episode 11
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19:37
Racing’s Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship
Relevant links for this episode of Return On Racing:Sign up for the Return On Racing newsletter
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Season 3
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Episode 10
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16:10
Part 2 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
Relevant links for this episode:Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Mo...
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Season 3
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Episode 9
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21:49
Part 1 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
Relevant links for this episode:Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Mo...
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Season 3
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Episode 8
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16:47