Business Of Motorsport Powered by Vaucher Analytics
Business Of Motorsport is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Episodes
60 episodes
Chinese EVs and the “Sheinification” of the Automobile Industry
Relevant links for this episode:Chinese EVs and the "Sheinification" of the Automobile Industry<...
From Virtual Simracing to Real-World “Simshifting”: Why EVs Could Become Real-Life Sim Rigs
Relevant links for this episode:From Virtual Simracing to Real-World "Simshifting": Why...
The Brand Every Racing Team Should Aspire to Be Is…
Relevant links for this episode:The Brand Every Racing Team Should Aspire To Be Is...
Why Great Wall Motor Is Taking the Fight to Ferrari and Porsche With Its GT3 Announcement
Relevant links for this episode:The New Guard: Why Great Wall Motor Is T...
Turning the Tables: How Legacy Automakers Can Counter the Chinese EV Onslaught
Relevant links for this episode:Turning the Tables: How Legacy Automakers Can Survive the Chinese ...
France’s EV Recommendations Are Missing One Crucial Dimension
Relevant links for the episode:France's EV Recommendations Are Missing One Crucial Dimension
Porsche Could Become a Space Company? That, And More Predictions For When Cars Have Turned Into Roombas.
Relevant links for this episode:Porsche Could Become a Space Company? That, And Othe...
The “Un-EV”: Rethinking What an Electric Sports Car Should Be
Relevant links to this episode:The "Un-EV": Rethinking What An Electric Sports Car Should Be
Why Legacy Automakers Must Keep Racing In Motorsport to Protect Their Sales in China
Relevant links for this episode:Download The Quartz Protocol
Alpine’s WEC Exit Raises a Bigger Question About the Value of Its Formula 1 Investment
Relevant links for this episode:Download The Quartz Protocol
Formula E’s Moment: Why Rising Energy Prices Could Make Electric Motorsport Strategically Essential For Automakers
Relevant links for this episode:Formula E's Moment: Why Rising ...
If BYD Enters Formula 1, Legacy Brands’ Last Automotive Advantage Disappears
Relevant links for this episode:Are Rising Oil Price Setting the Sta...
Are Rising Oil Prices Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars?
Relevant links for this episode:Are Rising Oil Prices Setting the St...
The Business Case For Motorsport
Relevant links for this episode:The Business Case For MotorsportThe B...
The Death of the Iconic Racing Livery, And What Teams Must Change to Revive It
Relevant links for this episode:The Death of the Iconic Racing Livery, and What Teams Must Change to R...
Going Racing Is No Longer Optional: Why Emotion Will Decide the Future of Car Sales
Relevant links for this episode:Racing Is No Longer Optional: Why Emotion Will Determine the Future of ...
The Vaucher Analytics State of Motorsport 2025: Formula 1
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: Formula 1
The “Forever Car”: Why Longevity Is the Luxury Advantage Against Chinese EVs
Relevant links for this episode:The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVs
Part 2 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
Part 1 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
The Vaucher Analytics State of Motorsport 2025: The WRC
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WRC
Part 2 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
Part 1 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?