Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Episodes
45 episodes
Going Racing Is No Longer Optional: Why Emotion Will Decide the Future of Car Sales
Relevant links for this episode:Racing Is No Longer Optional: Why Emotion Will Determine the Future of ...
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Season 4
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Episode 9
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12:31
The Vaucher Analytics State of Motorsport 2025: Formula 1
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: Formula 1
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Season 4
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Episode 8
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15:33
The “Forever Car”: Why Longevity Is the Luxury Advantage Against Chinese EVs
Relevant links for this episode:The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVs
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Season 4
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Episode 7
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12:34
Part 2 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
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Season 4
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Episode 6
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23:28
Part 1 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs
Relevant links for this episode:The Swiss Watch Strategy: Why Legacy Automakers Mus...
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Season 4
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Episode 5
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23:39
The Vaucher Analytics State of Motorsport 2025: The WRC
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WRC
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Season 4
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Episode 4
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16:19
Part 2 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
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Season 4
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Episode 3
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22:58
Part 1 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
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Season 4
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Episode 2
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21:44
"A Racing Series Is a Business Model Disguised As a Rulebook" - The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA
Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA
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Season 4
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Episode 1
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21:31
Racing’s Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport’s Next Business Model
Relevant links for this episode:Racing's Second Revolution - Part 5: The O...
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Season 3
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Episode 15
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16:49
Racing’s Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship
Relevant links for this episode:Racing's Second Revolution - Part 4: Building a Busine...
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Season 3
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Episode 14
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19:03
Inside the SimRacing Expo 2025: Passion, Progress, and a Market Searching for Maximum Grip
Relevant links for this episode:Inside the SimRacing Expo 2025: Passion, Progress, and a Market ...
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Season 3
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Episode 13
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15:32
Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship And Towards Owned Revenues
Relevant links for this episode:Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship ...
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Season 3
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Episode 12
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12:51
Racing’s Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into Legends
Relevant links for this episode:Racing's Second Revolution - Part 2: The NFL Films...
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Season 3
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Episode 11
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19:37
Racing’s Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship
Relevant links for this episode of Return On Racing:Sign up for the Return On Racing newsletter
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Season 3
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Episode 10
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16:10
Part 2 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
Relevant links for this episode:Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Mo...
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Season 3
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Episode 9
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21:49
Part 1 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
Relevant links for this episode:Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Mo...
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Season 3
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Episode 8
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16:47
Quality Over Quantity: The Harsh Future Facing IndyCar’s Midfield
Relevant links for this episode:Quality Over Quantity: The Harsh Truth Facing IndyCar's Midfield
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Season 3
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Episode 7
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12:04
From Game to Operating System: Why the Cosworth–iRacing Partnership Could Redefine Motorsport by 2030
Relevant links for this episode:Source article on the Vaucher Analytics website<...
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Season 3
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Episode 6
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18:37
Who Cares If the F1 Movie Is Inaccurate? It’s “Drive To Survive” At 18,000 RPM.
Relevant links for this episode:Source article on the Vaucher Analytics website
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Season 3
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Episode 5
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18:37
IndyCar, Fox, Penske, Should Pay for Alex Palou’s Rumored Red Bull Formula 1 Seat
Relevant links for the show:The Vaucher Analytics State of Motorsport 2025: IndyCar<...
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Season 3
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Episode 4
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8:16
The Vaucher Analytics State of Motorsport 2025: IndyCar
Relevant links for this episode:Sign up for the Return On Racing newsletter
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Season 3
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Episode 3
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15:54
The Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) Transaction
Link to the source article on the Vaucher Analytics website.In this episode of Return ...
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Season 3
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Episode 2
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9:01