Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Episodes
28 episodes
Quality Over Quantity: The Harsh Future Facing IndyCar’s Midfield
Relevant links for this episode:Quality Over Quantity: The Harsh Truth Facing IndyCar's Midfield
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Season 3
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Episode 7
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12:04
From Game to Operating System: Why the Cosworth–iRacing Partnership Could Redefine Motorsport by 2030
Relevant links for this episode:Source article on the Vaucher Analytics website<...
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Season 3
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Episode 6
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18:37
Who Cares If the F1 Movie Is Inaccurate? It’s “Drive To Survive” At 18,000 RPM.
Relevant links for this episode:Source article on the Vaucher Analytics website
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Season 3
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Episode 5
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18:37
IndyCar, Fox, Penske, Should Pay for Alex Palou’s Rumored Red Bull Formula 1 Seat
Relevant links for the show:The Vaucher Analytics State of Motorsport 2025: IndyCar<...
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Season 3
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Episode 4
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8:16
The Vaucher Analytics State of Motorsport 2025: IndyCar
Relevant links for this episode:Sign up for the Return On Racing newsletter
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Season 3
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Episode 3
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15:54
The Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) Transaction
Link to the source article on the Vaucher Analytics website.In this episode of Return ...
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Season 3
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Episode 2
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9:01
Motorsport Merch Is Lazy, And It's Costing Teams Millions
Relevant links for this episode:Source article on the Vaucher Analytics website
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Season 3
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Episode 1
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28:43
Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook
Relevant links for this episode:The source article on the Vaucher Analytics website
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Season 2
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Episode 10
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25:05
IndyCar’s Future: McLaren Racing CEO Zak Brown Agrees, Growth Is the Only Way Out
Relevant links for this episode:Source article on the Vaucher Analytics we...
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Season 2
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Episode 9
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11:01
The 7 Strategic Tensions That Could Define (or Derail…) Formula 1’s Future
Link to the original article on the Vaucher Analytics website.Formula 1 is riding a wave of commercial growth,...
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Season 2
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Episode 8
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15:34
The Hidden Cost of F1 Sponsorship: How Delivery Strain Threatens Performance and Profitability
Link to the original article on the Vaucher Analytics website.In this episode we unpack...
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Season 2
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Episode 7
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20:18
Part 3 - The Case Study - Drive To Survive: WEC Edition
Links relevant to this episode of Return On Racing:Part 1 - The Scor...
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Season 2
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Episode 6
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21:40
Part 2 - The Tradeoff - Drive To Survive: To Grow, You Have to Let Go
Relevant links for this episode:Link to the original article for part 2 on the Vaucher Analytics website
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Season 2
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Episode 5
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9:28
Part 1 - The Scorecard - Drive To Survive: Is Your Favorite Motorsport Series Ready For the Global Spotlight?
Resources to accompany this episode of Return On Racing:Link to the full article...
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Season 2
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Episode 4
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12:01
Platform Wars: What Video Game Consoles Can Teach Us About Motorsports Regul
Link to the full piece on the Vaucher Analytics website.Motorsport isn’t just ab...
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Season 2
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Episode 3
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13:10
From Tobacco to Crypto: The Search for the Next Lucrative Vice Motorsport Sponsor
Link to the article on the Vaucher Analytics website.Disclaimer: Vaucher Analytics in no way end...
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Season 2
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Episode 2
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17:44
The Blueprint for Funding Juncos Hollinger Racing: How to Find the Right IndyCar Investor
Original article on the Vaucher Analytics website.IndyCar team Juncos Hollinger Rac...
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Season 2
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Episode 1
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16:13
The ULTIMATE Content List For Racing Fans: The Vaucher Analytics Motorsport Content Directory
The Vaucher Analytics Motorsport Content Directory.Looking for the best racing content, without wasting hours sifting through low-...
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Season 1
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Episode 11
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4:14
Addressing Cost Escalations In INDYCAR Via Growth
Relevant links:The original article on the Vaucher Analytics website
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Season 1
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Episode 10
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16:08
The Financial Audit That Could Save Your LMGT3 Team Over 100,000 Euros
Direct link to the article on the Vaucher Analytics website.In this episode of Return on Racing, we go...
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Season 1
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Episode 9
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16:04
The True Cost of Racing: A Comprehensive Breakdown of a Hypothetical LMGT3 Seasonal Budget
Link to the full LMGT3 cost breakdown analysis on the Vaucher Analytics website.How much does...
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Season 1
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Episode 8
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11:41
10 Truths About Motorsports Hiding In Plain Sight
Link to the full article on the Vaucher Analytics webpage.In this episode of Return On Racing, we expose 10 truths hiding ...
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Season 1
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Episode 7
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4:45
Finding Motorsports Sponsorship to Go Racing Is About to Get A Lot More Difficult
Link to the full article on Vaucher Analytics' website with supporting links and information.Costs ...
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Season 1
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Episode 6
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12:54