Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Why Sim Racing Campaigns Are An Untapped Goldmine For Automotive and Motorsports Brands
The full script with associated material is linked here on the Vaucher Analytics website.
In this episode of Return on Racing, we explore why sim racing is one of the most powerful, yet very underused, marketing tools in the automotive world.
From mono-brand legacy titles like Test Drive: Ferrari Racing Legends to today's ultra-competitive sim platforms, we break down how brands can go beyond product placement and build emotional connections through campaign-based storytelling.
If you're a marketing exec, motorsport insider, or just a sim racing fanatic, this is a blueprint for turning pixels into brand equity...
And players into lifelong fans of automotive and motorsports brands.
Contact the show: contact@vaucheranalytics.com
Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.
To contact Return On Racing, please send an email to contact@vaucheranalytics.com