Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Finding Motorsports Sponsorship to Go Racing Is About to Get A Lot More Difficult
Link to the full article on Vaucher Analytics' website with supporting links and information.
Costs are rising. Sponsor budgets are tightening. And the dream of going racing? It’s becoming harder to fund than ever.
In this episode, we break down why the economics of motorsports are shifting fast, from inflation and tariffs to crowded grids and fragile sponsor pipelines, and what drivers and teams can actually do about it.
You’ll learn:
- The 3 types of cost inflation squeezing racing budgets
- Why securing sponsorships is getting tougher, and how sponsors are thinking
- Actionable marketing strategies to stand out in a downturn
This isn’t doom and gloom, it's a roadmap. Tune in and learn how to turn a tough market into winning opportunities!
Contact the show: contact@vaucheranalytics.com
Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.
To contact Return On Racing, please send an email to contact@vaucheranalytics.com