Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Addressing Cost Escalations In INDYCAR Via Growth
Relevant links:
- The original article on the Vaucher Analytics website
- Link to an analysis of cost escalations in INDYCAR safety equipment
INDYCAR is facing severe cost escalations, with team budgets up by 20–40% in 2024 alone.
In this episode, we unpack the sources of these increases and explain why simply cutting costs won’t be enough.
Drawing on insights from various parts of the motorsports industry, we argue that the long-term solution ultimately lies not in reactionary cost-cutting but rather in growing INDYCAR's market value.
If you’re a team owner, series exec, or sponsor trying to make sense of the financial pressure, this is the roadmap you’ve been looking for.
Contact the show: contact@vaucheranalytics.com
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To contact Return On Racing, please send an email to contact@vaucheranalytics.com