Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Part 1 - The Scorecard - Drive To Survive: Is Your Favorite Motorsport Series Ready For the Global Spotlight?
Resources to accompany this episode of Return On Racing:
- Link to the full article on the Vaucher Analytics website
- The Vaucher Analytics Motorsport Content Directory
Fans of every racing series say the same thing:
“We need our own Drive to Survive.”
Reality check:
None of them are ready.
In this episode, we break down a clear, measurable framework for assessing whether a motorsport series has the foundation to capitalize on global media exposure:
- Why Formula 1’s transformation was decades in the making
- The threshold every series must meet before chasing Netflix-level attention
- How calendar structure, team brands, hero drivers, and media accessibility make or break a series
- Why only candidate shows potential, and what gaps still remain
Contact the show: contact@vaucheranalytics.com
Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.
To contact Return On Racing, please send an email to contact@vaucheranalytics.com