Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Part 2 - The Tradeoff - Drive To Survive: To Grow, You Have to Let Go
Relevant links for this episode:
- Link to the original article for part 2 on the Vaucher Analytics website
- Link to Part 1 - The Drive to Survive Scorecard
Everyone’s chasing Formula 1’s media success story, but here’s the reality: most racing series aren’t ready to grow because they won’t let go.
In Part 2 of our Drive to Survive series breakdown, we unpack the uncomfortable tradeoff every series faces: grow your audience, or cling to your diehards and stall out.
We cover:
- Why hardcore fans don’t scale
- The mindset shift F1 made that others resist
- How series like the WEC can’t just tweak broadcasts, they need foundational change
- Why designing for “the people not watching yet” is your only path to real growth
If you run a series, manage a team, or care about motorsport reaching new audiences, this is the episode for you.
Stay tuned for Part 3, where we map exactly how the WEC could close the gap and trigger its own media breakthrough.
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