Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Part 3 - The Case Study - Drive To Survive: WEC Edition
Links relevant to this episode of Return On Racing:
- Part 1 - The Scorecard: A framework to evaluate which motorsport series are ready for a Drive to Survive-style leap.
- Part 2 - The Tradeoff: Why growing your audience means disappointing your purists.
- Part 3 - The Case Study: A deep-dive into the most viable candidate outside of F1, and what it would take to cross the threshold.
In the final part of our Drive to Survive analysis we break down the World Endurance Championship, and why it's closer than any other series to making the leap F1 did.
The WEC has the manufacturers, the iconic races, and the technical foundation to explode onto the global stage.
But to cross that threshold, it needs more than good racing, it needs storytelling, accessibility, and bold structural shifts.
In this episode:
- Why the WEC is poised to be motorsport’s next breakout
- How to turn complexity into mainstream appeal
- The case for renaming the series entirely (you read that correctly!)
- The blueprint for a Drive to Survive-style transformation
If you're serious about making motorsport matter beyond the paddock, this is the playbook.
Contact the show: contact@vaucheranalytics.com
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To contact Return On Racing, please send an email to contact@vaucheranalytics.com