Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
IndyCar’s Future: McLaren Racing CEO Zak Brown Agrees, Growth Is the Only Way Out
Relevant links for this episode:
- Source article on the Vaucher Analytics website
- Original interview on David Land's YouTube channel
- Addressing Cost Escalations In IndyCar Via Growth
- The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost Inflation
- Platform Wars: What Videogames Can Teach Us About Regulations In the WRC and WEC
In this episode, we unpack Zak Brown’s recent comments about IndyCar’s future and how they align nearly word-for-word with insights Vaucher Analytics published months ago.
Zak says the balance in IndyCar is off: 75% focus on cost-cutting, only 25% on growth. He wants to flip that.
And we agree.
We break down:
- Why cost containment alone won’t save IndyCar
- How rising inflation is pressuring team budgets
- Why the real solution lies in revenue growth, fan engagement, and long-term vision
Contact the show: contact@vaucheranalytics.com
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To contact Return On Racing, please send an email to contact@vaucheranalytics.com