Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook
Relevant links for this episode:
- The source article on the Vaucher Analytics website
- Ron Dennis YouTube interview
- Forever Forward: The Inside Story of McLaren Formula 1, Ben Hunt
- The Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World's Fast-Growing Sport, Joshua Robinson & Jonathan Clegg
In this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary.
Topics covered include:
- How Dennis turned McLaren into a sponsor magnet long before F1 was a global brand
- Why the McLaren Technology Centre was motorsport’s Apple Park, beating Steve Jobs!
- What “The Book of Sponsorship” was, and how it still shapes F1 liveries today
- Why discipline, precision, and even sterile pit lanes were all part of a bigger plan
- How his legacy lives on in modern F1 team branding, operations, and hospitality
If you care about the business of motorsport, this is essential listening.
Contact the show: contact@vaucheranalytics.com
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To contact Return On Racing, please send an email to contact@vaucheranalytics.com