Business Of Motorsport Powered by Vaucher Analytics
Business Of Motorsport is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Business Of Motorsport Powered by Vaucher Analytics
Motorsport Merch Is Lazy, And It's Costing Teams Millions
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In this episode of Return On Racing, we break down one of the most overlooked revenue and branding opportunities in motorsport: merchandise.
From Formula 1 to WEC to grassroots teams, most merch is still uninspired, poorly made, and culturally out of touch.
But it doesn’t have to be this way.
We lay out why merchandise, when done well, is about identity, storytelling, and strategic leverage.
This episode of Return On Racing covers:
- Highlights how bootleggers are beating official channels on design
- Examples of teams and drivers who got it right
- How even the smallest teams can hack their way to attention with better merch
If you're part of a racing team, a sponsor, or anyone trying to turn motorsport passion into commercial momentum, this episode is a blueprint.
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