Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
The Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) Transaction
Link to the source article on the Vaucher Analytics website.
In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future.
Topics covered include:
- Why the current IndyCar audience poses a major challenge to growth
- How the driver lineup and fanbase are misaligned
- What F1 did to attract new fans
- Why expanding the calendar or production won’t matter without audience clarity
- The strategic risk of ignoring demographic trends
We also highlight the key question:
Can Fox and IndyCar define and reach a new generation of fans, or will this investment stall like previous efforts?
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