Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
The Vaucher Analytics State of Motorsport 2025: IndyCar
Relevant links for this episode:
- Sign up for the Return On Racing newsletter
- Source article on the Vaucher Analytics website
- The Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) Transaction
- The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost Inflation
IndyCar is wrapping up its 2025 season, and the fact that a “State of” retrospective can be written in mid-August is itself part of the problems facing the historic series.
The season flashes by, then disappears into a six-month void. On track, the racing delivers. Off track, the structural cracks are getting harder to ignore.
In this episode, I give my direct thoughts on the key storylines shaping IndyCar’s future:
- The "Palou Paradox"
- Fox's big bet
- Politics & perception
- Governance under pressure
- Technical fragility
- The identity crisis
- How high is IndyCar's ceiling?
Contact the show: contact@vaucheranalytics.com
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