Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
From Game to Operating System: Why the Cosworth–iRacing Partnership Could Redefine Motorsport by 2030
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The Cosworth–iRacing partnership announced today is far more than just a feature update for sim racers.
By integrating Cosworth's Pi Toolbox, the same data analysis software used in professional racing series, iRacing is shifting from being “just a game” to becoming motorsport’s operating system.
This move could reshape motorsport by 2030 across five dimensions:
- Education
- Professional race team workflows
- Data monetization
- Credentialing
- Sponsorship activation
The key idea is that iRacing is no longer competing with other sims like ACC or Le Mans Ultimate .
It’s becoming infrastructure for motorsport itself.
This is the story behind the headlines: how a single partnership might change how engineers train, how teams collaborate, how fans engage, and even how sponsors activate inside racing.
And this could only be the beginning...
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